If you’ve stayed over night at a hotel recently most likely you’ve seen the signs that ask you to reuse towels. If you wonder how effective it is to provide proof that others are following what you are requesting you’ll find Dr. Cialdini’s recent work at hotels in the Phoenix area interesting.
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Topics: Growth Summit, persausion principles, Power of Persausion
Is your business reliant on the commitment that customers and prospects make to you? Do your customers and prospects make appointments and/or reservations and then too often fail to live up to their end of the agreement?
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Topics: Growth Summit, persaussion principles, Power of Persausion
You run an ad for your business anticipating generating a vast number of leads. The results are disappointing. You review your ad and feel it’s got everything your customer is looking for, but for some reason it’s not working. That’s exactly what BOSE discovered when they introduced a new wave sound system. So they approached Dr. Robert Cialdini to review their ad and give them advice. He agreed that the ad contained everything that a customer would want to know, but he suggested one change, the headline. Instead of announcing new, he suggested, “Hear what you’ve been missing.” The result? A 45% increase in leads generated.
Curious why that works? I am. He indicated it drew on Principle #2 of his persuasion principles, scarcity, or "if I can’t have it I want it. "
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Topics: Growth Summit, persaussion principles, Power of Persausion
How do you establish credibility in a short period of time? To be seen as an expert you must show knowledge and be trustworthy. To build these takes time however. For Principle #3 Robert Cialdini suggests we learn from the experts – mass advertisers. They have 15 to 60 seconds to gain credibility when advertising, so how do they do it?
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Topics: Growth Summit, persausion principles, Power of Persausion
You’ve just had a delicious meal at a fine restaurant, your waiter or waitress approaches to present you with the bill. What can he or she do to significantly increase the tip you will give them?
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Topics: Growth Summit, Sales Discipline, Persausion Principle, Power of Persausion
Just short of two weeks ago I had the great fortune to attend the Gazelle's sponsored Fortune Small Business Magazine Growth Summit in Las Vegas. It was an opportunity for Gazelles Coaches to get together, share best practices and learn of the new developments in coaching our clients.
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Topics: Growth Summit
First welcome to our first blog! I plan to update this at least once a week if not more with insights on business development, particularly as they relate to Michael Gerber’s E-Myth Revisited, Why Most Small Businesses Don’t Work and What to Do About It. I would appreciate your insights from a business perspective as well as if you have worked with us or with E-Myth coaching now or in the past.My first post is on an upcoming article you’ll have the opportunity to download on our site for free in the next week or so. I’m putting the finishing touches on a “White Paper” I’ve written entitled “Top Grading, Was Michael Gerber Wrong?” The article discusses the concept that you can and should hire people at the lowest common denonimator for your business, or that the theory called Top Grading, relying on the best people to run your business is best. Top Grading suggests that you need to have the very highest and best quality of people to run your business.
Which is right, which is wrong, or is there a place somewhere in the middle, and indeed did Michael Gerber even suggest that you should have people at the lowest level operating your business. I’ll have some insights into that in my White Paper and hope you will offer your opinions on this subject when its posted. I plan to have more on this as I get more used to this blogging approach and hope you will join me here frequently for insights into operating your business more effectively using the principles that E-Myth business development coaching and other methods provide for producing a business that works without you and gives you more life.
Thanks for reading.
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Topics: Micheal Gerber, E-Myth Revisited
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