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Strategic Discipline Blog

Execution – Alan Rudy’s Success Story

Posted by Douglas A Wick on Thu, Feb 9, 2012

If you believe that achieving success is about being in the right place and perhaps being born with a silver spoon in your mouth, then consider the story of Alan Rudy.

His challenging situation is related in chapter one of Mastering the Rockefeller Habits.  If you’ve read the book you’ll recall Alan being angry, wondering why as his company grew bigger, he wasn’t having more fun.  The capper included scheduling a weekend ski trip with his father and two brothers (his first vacation in ten years), and then cancelling at the last minute.  Then discovering that while his company was showing a $300K first quarter profit on March 30th, on April 1st it was revealed he’d actually lost $350,000 for the first quarter.  He spent much of that day believing someone was playing an elaborate April Fool’s joke on him.

“Stress was a little high” Rudy noted, with fights in the parking lot, and one employee slashing another’s tires due to something they said to them at work!

How did Rudy take Express-Med to become a gazelle, growing at more than 20% a year, and one of the top 4% of companies in the United States?  How did it become a $65 Million firm?

View his short three minute Alan Rudy Video/testimonial to understand the value of execution and implementing the Rockefeller Habits Checklist.

Rudy sold Express Med and has since taken a $7M company to $1.2 billion in sales in just three years at the same time achieving the highest customer service rating in his industry.

Rudy is currently resurrecting a $100 M company that was hemorrhaging cash. 

Getting your business to execute correctly requires discipline.  At Positioning Systems we focus on helping your company establish the Strategic Discipline’s of priorities, metrics and meetings.  The Rockefeller Habits Checklist is a measuring stick for your business to determine how well it is doing at performing to the highest level of its capabilities.

Want to learn how to get your company on the road to achieving the same kind of success Alan Rudy’s achieved?  Join us April 10th in Cedar Rapids for our Mastering the Rockefeller Habits Four Decisions Workshop

Despite the success Rudy’s achieved he still feels bringing his teams to Rockefeller Habits workshops is extremely important.  Last fall Rudy offered, "I am bringing my new company team to this class in October so they can get more formal training in these HABITS. I urge you to do the same. If you are willing to learn and want to streamline your business, all while giving more responsibility to your subordinates, I strongly recommend you join us in October."

How important does he feel attending a workshop is?  Rudy continued, “Everyone talks about managing growth and working 'on your company rather than in your company' but no one tells you exactly how. Great as it is, growth can feel like a force that slams you against concrete. You often find yourself running ragged trying to keep up. You don't understand why the rest of your team just doesn't 'get it' on their true priorities. The solutions seem obvious to you! This workshop (yes, you will be expected to have deliverable actions when you leave) goes over those HABITS that will free you up to work on your company. It will show you the practical step-by-step, day-by-day methods for getting everyone in your company aligned to the few most important items that really matter to your customers and your bottom line."

Join us for this one day event.  Learn about the Checklist and how getting your Four Decisions right and achieving Strategic Discipline can impact your future. 

Topics: Mastering the Rockefeller Habits, Four Decisions, Rockefeller Habits Checklist, Execution, Alan Rudy

Challenges of Scaling Up a Business 







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1. Priorities: Determine your #1 Priority. Achieve measurable progress in 90 days.

2. Metrics: Develop measurable Key Performance Indicators. 

3. Meetings: Establish effective meeting rhythms. (Cadence of Accountability)  Compounding the value of your priority and metrics. 

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Certified Gazelles Coach

Doug Wick, President

Positioning Systems


The Strategic Discipline Blog focuses on midsize business owners with a ravenous appetite to improve his or her leadership skills and business results.

Our 3 disciplines include:

- Priorities
- Metrics
- Meeting Rhythms

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