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Strategic Discipline Blog

How Your Customer Makes the Decision to Purchase - Adele Revella Dallas Growth Summit

Posted by Douglas Wick on Thu, Nov 19, 2015

What happened?

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Topics: Customer Feedback, Core Customer, Your Core Customer, WHO, Customer needs, customer and employee feedback

OWN IT – Create Imaginative Acts – Inside Advantage

Posted by Douglas Wick on Mon, Mar 17, 2014

The intention of discovering your Inside Advantage is to announce it to your prospects and customers.  If you want to know what an imaginative act looks like look no further than Steve Jobs and several of his announcements for Apple including his 2007 introduction of the iPhone. 

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Topics: Business Growth, The Inside Advantage, WHO WHAT HOW The Inside Advantage, best practices of growth companies, Uncommon Offering, Southwest Airlines, Your Core Customer

WHO is Your Core Customer?

Posted by Douglas Wick on Fri, Feb 28, 2014

Can you meaningfully define who your core customer is?  Can you provide a clear picture in 10-14 words of who your customer is?  What drives and identifies them as someone with specific wants and needs that you satisfy?

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Topics: Business Growth, The Inside Advantage, WHO WHAT HOW The Inside Advantage, Your Core Customer, WHO

Build YOUR INSIDE ADVANTAGE

Posted by Douglas Wick on Mon, Feb 24, 2014

How clear are you on WHO your customer is?

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Topics: Business Growth, The Inside Advantage, WHO WHAT HOW The Inside Advantage, Uncommon Offering, Your Core Customer

 

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Certified Gazelles Coach

Doug Wick, President

Positioning Systems

 

The Strategic Discipline Blog focuses on small to midsize business owners with a ravenous appetite to improve his or her leadership skills and business results.

Our 3 disciplines include:

- Priorities
- Metrics
- Meeting Rhythms

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