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Strategic Discipline Blog

You Must Manage Your Customer – Uncommon Service Truth #4

Posted by Douglas A Wick on Mon, Feb 5, 2024

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Topics: customer service, Your Core Customer, Strategy Decision, Strategy - How, Uncommon Service, The Four Service Truths, Frances Frei Anne Morriss

Utilize Social Media To Further Your Company’s Strategic Plan

Posted by Karoline Clarke on Mon, Jan 27, 2020

Karoline Clarke steps in this week to provide some helpful thoughts and ideas on utilizing Social Media:

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Topics: Your Core Customer, Strategic Planning, customer loyalty, Social Media

How Your Customer Makes the Decision to Purchase - Adele Revella Dallas Growth Summit

Posted by Douglas A Wick on Thu, Nov 19, 2015

What happened?

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Topics: Customer Feedback, Core Customer, Your Core Customer, WHO, Customer needs, customer and employee feedback

OWN IT – Create Imaginative Acts – Inside Advantage

Posted by Douglas A Wick on Mon, Mar 17, 2014

The intention of discovering your Inside Advantage is to announce it to your prospects and customers.  If you want to know what an imaginative act looks like look no further than Steve Jobs and several of his announcements for Apple including his 2007 introduction of the iPhone. 

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Topics: Business Growth, The Inside Advantage, WHO WHAT HOW The Inside Advantage, best practices of growth companies, Uncommon Offering, Southwest Airlines, Your Core Customer

WHO is Your Core Customer?

Posted by Douglas A Wick on Fri, Feb 28, 2014

Can you meaningfully define who your core customer is?  Can you provide a clear picture in 10-14 words of who your customer is?  What drives and identifies them as someone with specific wants and needs that you satisfy?

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Topics: Business Growth, The Inside Advantage, WHO WHAT HOW The Inside Advantage, Your Core Customer, WHO

Build YOUR INSIDE ADVANTAGE

Posted by Douglas A Wick on Mon, Feb 24, 2014

How clear are you on WHO your customer is?

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Topics: Business Growth, The Inside Advantage, WHO WHAT HOW The Inside Advantage, Uncommon Offering, Your Core Customer

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Positioning Systems Brand Promise

1. Priorities: Determine your #1 Priority. Achieve measurable progress in 90 days.

2. Metrics: Develop measurable Key Performance Indicators. 

3. Meetings: Establish effective meeting rhythms. (Cadence of Accountability)  Compounding the value of your priority and metrics. 

(BRAND PROMISE GUARANTEE): We will refund all compensation if our disciplined coaching and proprietary tools fail to meet your expectations.

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Doug Wick, President

Positioning Systems

 

The Strategic Discipline Blog focuses on midsize business owners with a ravenous appetite to improve his or her leadership skills and business results.

Our 3 disciplines include:

- Priorities
- Metrics
- Meeting Rhythms

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