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Strategic Discipline Blog

How Your Customer Makes the Decision to Purchase - Adele Revella Dallas Growth Summit

Posted by Douglas Wick on Thu, Nov 19, 2015

What happened?

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Topics: Customer Feedback, Core Customer, Your Core Customer, WHO, Customer needs, customer and employee feedback

Four Decisions Strategy –7 Strata, WHO, Brand Promise, Profit Per X

Posted by Douglas Wick on Thu, Feb 19, 2015

We’re exploring the Four Decisions resources and Growth tools Positioning Systems and Gazelles coaches provide to our customer to help you become familiar with how you can ramp up the growth of your small to mid-sized business.

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Topics: Four Decisions, strategy, Profit per X, Seven Strata of Strategy, Brand Promise, WHO

What’s a Brand Promise?

Posted by Douglas Wick on Mon, Oct 13, 2014

Does your business have a Brand Promise?

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Topics: The Inside Advantage, Core Customer, WHO WHAT HOW The Inside Advantage, Uncommon Offering, Brand Promise, WHO

WHO is Your Core Customer?

Posted by Douglas Wick on Fri, Feb 28, 2014

Can you meaningfully define who your core customer is?  Can you provide a clear picture in 10-14 words of who your customer is?  What drives and identifies them as someone with specific wants and needs that you satisfy?

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Topics: Business Growth, The Inside Advantage, WHO WHAT HOW The Inside Advantage, Your Core Customer, WHO


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Certified Gazelles Coach

Doug Wick, President

Positioning Systems


The Strategic Discipline Blog focuses on small to midsize business owners with a ravenous appetite to improve his or her leadership skills and business results.

Our 3 disciplines include:

- Priorities
- Metrics
- Meeting Rhythms

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