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Strategic Discipline Blog

Is Your Strategy a Wine Glass or a Plastic Cup? Orlando Growth Summit

Posted by Douglas Wick on Wed, Oct 20, 2010

Verne Harnish’s focus on the first day of the Growth Summit Strategy provided some insightful ideas about strategy.   Here’s the one that I thought was most thought provoking.  Is your strategy a plastic cup or a fine wine glass?  This question asks you to make a gut reaction to your strategy.  That’s a good way to say do you feel solid about it or not?  If you tapped your glass with a spoon would it get knocked over or would it hold up and ring true?

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Topics: strategy, Brand Promise, X Factor, One Phrase Strategy

 

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Positioning Systems

 

The Strategic Discipline Blog focuses on small to midsize business owners with a ravenous appetite to improve his or her leadership skills and business results.

Our 3 disciplines include:

- Priorities
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