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Strategic Discipline Blog

Brand Promise Advice from Jerry Garcia – Fortune Growth Summit

Posted by Douglas Wick on Tue, Apr 20, 2010

Those of you old enough to remember the Grateful Dead and Jerry Garcia will recognize his insight in a quote provided by Jeff Thull our Fortune Sales & Marketing Growth Summit keynote speaker and author of Mastering the Complex Sale.  Jeff said most of us are working way too hard.  He had insights into how to change that, starting with this advice, "you don't want to be the best of the best at what you do."  Rather follow Jerry Garcia's observation, "You want to be considered the only one who does what you do."  You can build your Brand Promise around an uncommon offering like that.

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Topics: Business Growth, Jerry Garcia, Brand Promise, Promise, Jeff Thull, Grateful Dead, Mastering the Complex Sale

Strategic Discipline – Brand Promise – BHAG - Las Vegas Growth Summit

Posted by Douglas Wick on Mon, Apr 19, 2010

Yesterday was the first half day of Gazelles International Coaches Summit in advance of the Fortune Sales & Marketing Growth Summit here in Las Vegas.  One of the breakout sessions pooled our coaches on the resources and techniques they use to discover our client's Brand Promise and BHAG

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Topics: Business Growth, Strategic Discipline, One Page Strategic Plan, priorities, BHAG, Promise

Your 3-5 Year Plan – One Page Strategic Plan

Posted by Douglas Wick on Tue, Mar 30, 2010

In Mastering the Rockefeller Habits Verne Harnish states that to become and remain competitive your company needs three things:

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Topics: Core Values, Discipline Plan, Mastering the Rockefeller Habits, Jim Collins, Business Vision, Strategic Planning, BHAG, 3-5 year plan, Core Competencies, Promise, Page Strategic Plan


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Doug Wick, President

Positioning Systems


The Strategic Discipline Blog focuses on small to midsize business owners with a ravenous appetite to improve his or her leadership skills and business results.

Our 3 disciplines include:

- Priorities
- Metrics
- Meeting Rhythms

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