Small Business | Coaching | Consulting | Positioning Systems | with |Doug Wick

Strategic Discipline Blog

The Power of Persuasion – Las Vegas Growth Summit

Posted by Douglas A Wick on Mon, Nov 3, 2014

You’re interviewing a candidate for a sales position.  You like their responses to your questions, so you ask a typical question often required of sales candidates, “Sell me something!”  In this case it's a jug of water on your desk.

Read More

Topics: Growth Summit, persaussion principles, Power of Persausion

Growth Summit cont. – Persuasion Principle #6 Liking

Posted by Douglas A Wick on Sat, Dec 8, 2007

Influence - The Psychology of Persausion Robert CialdiniWhich do you feel is more important, for you to be liked or for you to like the person you are trying to sell? You may disagree with this next statement, but if you think about it I believe you will discover it is true. Praise is the only information accepted and valued as much as when it is true as when it is false. What’s the point of this? The point is that it’s not important for the other person to like you. What’s important is for you to like them. Whether I like you or not will not determine whether I make a purchase, but rather if you like me I will be more inclined to purchase.

Read More

Topics: Growth Summit, persaussion principles, Power of Persausion

Growth Summit cont. – Persuasion Principle #4 Consistency

Posted by Douglas A Wick on Sat, Nov 24, 2007

Is your business reliant on the commitment that customers and prospects make to you? Do your customers and prospects make appointments and/or reservations and then too often fail to live up to their end of the agreement?

Read More

Topics: Growth Summit, persaussion principles, Power of Persausion

Growth Summit cont. – Persuasion Principle #2 Scarcity

Posted by Douglas A Wick on Sat, Nov 24, 2007

Influence - The Psychology of Persausion Robert CialdiniYou run an ad for your business anticipating generating a vast number of leads. The results are disappointing. You review your ad and feel it’s got everything your customer is looking for, but for some reason it’s not working. 

That’s exactly what BOSE discovered when they introduced a new wave sound system. So they approached Dr. Robert Cialdini to review their ad and give them advice. He agreed that the ad contained everything that a customer would want to know, but he suggested one change, the headline. Instead of announcing new, he suggested, “Hear what you’ve been missing.” The result? A 45% increase in leads generated.
Curious why that works? I am. He indicated it drew on Principle #2 of his persuasion principles, scarcity, or "if I can’t have it I want it. "
Read More

Topics: Growth Summit, persaussion principles, Power of Persausion

Challenges of Scaling Up a Business 

 

STRATEGIC DISCIPLINE 
ACHIEVES
EXECUTION EXCELLENCE
HERE'S HOW

 

 HOW DOES YOUR BUSINESS RANK ON THE FOUR DECISIONS?

 FIND OUT CLICK HERE TO TAKE THE FOUR DECISIONS NEEDS ASSESSMENT 

(IT'S ABSOLUTELY FREE!) 

New Call-to-action

 

New Call-to-action

 

New Call-to-action

Subscribe to Email Updates

Click below to Schedule a Free 30 Minute Discovery Appointment NOW: 
Meetig

Positioning Systems Brand Promise

1. Priorities: Determine your #1 Priority. Achieve measurable progress in 90 days.

2. Metrics: Develop measurable Key Performance Indicators. 

3. Meetings: Establish effective meeting rhythms. (Cadence of Accountability)  Compounding the value of your priority and metrics. 

(BRAND PROMISE GUARANTEE): We will refund all compensation if our disciplined coaching and proprietary tools fail to meet your expectations.

Certified Gazelles Coach

Doug Wick, President

Positioning Systems

 

The Strategic Discipline Blog focuses on midsize business owners with a ravenous appetite to improve his or her leadership skills and business results.

Our 3 disciplines include:

- Priorities
- Metrics
- Meeting Rhythms

Latest Posts

Browse by Tag

see all