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Strategic Discipline Blog

Brand Advocates Far Ranging Influence

Posted by Douglas Wick on Mon, May 1, 2017

Upfront confession, I stole this idea from The DiJulius Group’s blog Ellen Shocks Waitress Who Delivers Great Service | The Power Of Brand Advocates. If you want to get the inspiration behind this blog, go straight to the link.

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Topics: Customer Feedback, Customer Advocacy, Qualitative Customer Feedback, customer loyalty, NPS, Customer

Key Performance Indicators - Customer & Employee Feedback

Posted by Douglas Wick on Thu, Jan 15, 2015

Last blog in Key Performance Indicators we presented the value of speaking to customers and employees routinely and why these measurements can be so powerful to your business. 

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Topics: Customer Feedback, Employee Feedback, Business Growth, key performance indicators, Customer Advocacy, Rockefeller Habits Checklist

Who’s in Charge of Customer Advocacy?

Posted by Douglas Wick on Mon, Nov 5, 2012

Customer Satisfaction surveys should be part of your company’s regimented discipline to stay in touch with evolving customer relations.  With respect to customers, Gazelles/Rockefeller Habits coaches like Positioning Systems suggest your business have your top line leadership team calling one or more of your customers a week to conduct a personal survey of four questions to stay in close contact with your customers and then report this information as part of your weekly meeting rhythms.

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Topics: The Ultimate Question, customer survey, Customer Feedback, Net Promoter Score, customer satisfaction metrics, Customer Advocacy




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Certified Gazelles Coach

Doug Wick, President

Positioning Systems


The Strategic Discipline Blog focuses on small to midsize business owners with a ravenous appetite to improve his or her leadership skills and business results.

Our 3 disciplines include:

- Priorities
- Metrics
- Meeting Rhythms

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