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Strategic Discipline Blog

High Prices or Low Prices Better for the Profit and the Survival of a Company?

Posted by Douglas Wick on Thu, Sep 15, 2016

Are high prices or low prices better for the profit and the survival of a company?

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Topics: Hermann Simon, IKEA, Confessions of the Pricing Man, Pricing, ALDI


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Certified Gazelles Coach

Doug Wick, President

Positioning Systems


The Strategic Discipline Blog focuses on small to midsize business owners with a ravenous appetite to improve his or her leadership skills and business results.

Our 3 disciplines include:

- Priorities
- Metrics
- Meeting Rhythms

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