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Strategic Discipline Blog

How Your Customer Makes the Decision to Purchase - Adele Revella Dallas Growth Summit

Posted by Douglas Wick on Thu, Nov 19, 2015

What happened?

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Topics: Customer Feedback, Core Customer, Your Core Customer, WHO, Customer needs, customer and employee feedback

What’s Your Brand Promise? Here’s an Example

Posted by Douglas Wick on Thu, Oct 16, 2014

Last blog we discussed how understanding your customer and their needs is key to establishing an effective brand promise.

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Topics: Strategic Discipline, The Inside Advantage, Core Customer, Seven Strata of Strategy, Brand Promise, Customer needs

What’s a Brand Promise?

Posted by Douglas Wick on Mon, Oct 13, 2014

Does your business have a Brand Promise?

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Topics: The Inside Advantage, Core Customer, WHO WHAT HOW The Inside Advantage, Uncommon Offering, Brand Promise, WHO

Identifying WHAT – Your Uncommon Offering – Inside Advantage

Posted by Douglas Wick on Thu, Mar 6, 2014

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Topics: Business Growth, The Inside Advantage, Core Customer, WHO WHAT HOW The Inside Advantage, strategy, Jerry Garcia, Your Uncommon Offering

Steps to Finding Your “Who” Inside Advantage

Posted by Douglas Wick on Mon, Mar 3, 2014

Much of what I am presenting in today’s blog can be found in the Inside Advantage. If you’re serious about identifying your Core Customer, and you should be, I’d strongly recommend picking up the book.  It has plenty of examples to help you discover your WHO.  Ultimately hiring Bob Bloom will be your best alternative to be completely confident you’ve identified the most critical aspect of your business, your core customer.

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Topics: Business Growth, Marketing, The Inside Advantage, Core Customer, WHO WHAT HOW The Inside Advantage

 

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Certified Gazelles Coach

Doug Wick, President

Positioning Systems

 

The Strategic Discipline Blog focuses on small to midsize business owners with a ravenous appetite to improve his or her leadership skills and business results.

Our 3 disciplines include:

- Priorities
- Metrics
- Meeting Rhythms

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