In Playing to Win: How Strategy Really Works, A.G. Lafley says, “strategy is an integrated set of choices that uniquely positions the firm in its industry so as to create sustainable advantage and superior value relative to the competition.”
The problem isn’t the definition.
The problem is most companies don’t ever define what is means to WIN!
Most CEOs allow what is urgent to crowd out what is important. When an organization bias for action drives doing, thinking falls by the wayside.
Only by making and acting on choices can you win.
Clear, tough choices force your hand and confine you to a path. It frees you to focus on what matters.
What matters is winning. Great organizations choose to win rather than simply play.
As Lafley shares, “What is the difference between the Mayo Clinic and the average research hospital in your neighborhood? Your local hospital is, most likely, focused on providing a service and on doing good. The Mayo Clinic, though, sets out to transform the world of medicine, to be at the vanguard of medical research, and to win. And it does.”
Tipping Point
Several of my coaching customers are about to reach a pivotal stage in their growth: $10 million in revenue.
As the organization passes $10 million, internal and external pressures come to the forefront. Externally, the organization is now on more radar screens, alerting competitors to our threats. Customers are beginning to demand lower prices as they do
This is the challenge for my customers.
Barriers to Growth
There are roughly 23 million firms in the US.
Only 4 percent get above $1 million in revenue.
Of those firms, only about 1 out of 10, or 0.4 percent of all companies, make it to $10 million in revenue and only 17,000 companies surpass $50 million. (See the chart here for Plateaus and Valley of Death.
As organizations move up this growth path they go through a predictable series of evolutions and revolutions.
Companies who exceed $10 million make tough choices.
They know what their winning aspiration is. They define what winning is for their organization.
What is Your Winning Aspiration?
“A Winning Aspiration defines the purpose of your enterprise, its guiding mission and aspiration, in strategic terms.”
In Strategy - What is Your Winning Aspiration? We share what a winning aspiration is. We share examples from McDonalds, Nike, and Starbucks.
What does winning look like in your organization?
Define What is Winning
There is no one perfect strategy. None that will last for all time. There are multiple ways to win in any almost any industry.
Mike Porter first articulated two generic ways to win: cost leadership and differentiation.
Yet winning is about integrating the five steps to Playing to Win:
Each of these 5 steps is critical to define your business strategy. It requires hard work, strategic thinking, and difficult choices.
Are you playing to Win, or playing to play?
For help developing a winning strategy contact dwick@positioningsystems.com
To build an enduring great organization, requires disciplined people, disciplined thought, disciplined action, to produce superior results, and make a distinctive impact in the world.
Discipline sustains momentum, over a long period of time, laying the foundations for lasting endurance.
A winning habit starts with 3 Strategic Disciplines: Priority, Metrics and Meeting Rhythms. Forecasting, accountability, individual, and team performance improve dramatically.
Let Positioning Systems help your business achieve these outcomes on the Four most Important Decisions your business faces:
DECISION |
RESULT/OUTCOME |
PEOPLE |
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STRATEGY |
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EXECUTION |
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CASH |
Positioning Systems helps mid-sized ($5M - $250M) business Scale-UP. We align your business to focus on Your One Thing! Contact dwick@positioningsystems.com to Scale Up your business! Take our Four Decisions Needs Assessment to discover how your business measures against other Scaled Up companies. We’ll contact you.
Unless winning is the ultimate aspiration, you will not invest enough of the right resources to create sustainable advantage. Strategy begins with consumers, rather than products, and it’s winning relative to competition. We explore more what strategy is and isn’t next blog.