Whether it’s the team you lead, all your employees, your customers, prospects, family members, or simply someone you are trying to impress, a story compelling, engages people to take action.
We shared the science of this in The Science of A Story – The Introvert’s Edge.
Who do you wish to inspire, impress, remember your message and take action?
We’ve shared a number of stories. In January of 2012 I shared a personal story of my son Joshua’s pursuit of his One Thing.
Just a month later when I discovered I had Acute Myeloid Leukemia, I shared my fears in A Personal Story – Can You Sell Your Business?
In Catalyst Re-Discovery - The Coach & the Tool I shared the story of my miraculous recovery.
The emotion, the feelings in theses story may help you understand the value of crafting a story for your business. Whether it’s to sell prospects, customers, your own team, or to motivate your team to achieve your One Thing this quarter or year. Getting your team to attack a specific challenge is one reason Themes are so effective. There’s a story behind every theme.
Read the story by Essentialism author Greg McKeown on Stephen Covey in A Story of Courage – The Disciplined Pursuit of Less. It’s authenticates Covey’s belief’s and the importance and priority he put on family, and in this instance his daughter.
Stories move us, make us feel, compel us to action. A good story will do more than all the exhorting, challenging, and shouting you can muster!
Don’t just tell them off the cuff. Write it down and practice, practice, practice.
Four Steps to Craft a Compelling Story
You can easily adjust each of the four steps to your audience, to create a compelling story to get your audience to take action.
Growth demands Strategic Discipline.
Positioning Systems helps your business grow through the Four Decisions: People, Strategy, Execution, Cash.
Each of the Four Decisions Produces a specific outcome. In our coaching process, we tell stories to illustrate the examples of the Four Decisions and each of the exercises and resources we use with our customers.
DECISION |
RESULT/OUTCOME |
PEOPLE |
|
STRATEGY |
|
EXECUTION |
|
CASH |
If you’re business is failing to achieve industry leading results in any of these areas, that Decision should be your One Thing.
Positioning Systems helps mid-sized ($5M - $250M) business Scale-UP. We align your business to focus on Your One Thing! To achieve growth, you need to evolve in today’s rapidly changing economic environment. Are you avoiding a conversation with yourself on how to can successfully grow your business? Contact dwick@positioningsystems.com to Scale Up your business!
Take our Four Decisions Needs Assessment to discover how your business measures against other Scaled Up companies. We’ll contact you.
Telling a story is a powerful way to get people to remember. Over 100 years ago, German psychologist Hermann Ebbinghaus discovered how to achieve better recall: Repetition. As a radio salesperson for 20 years, I used Ebbinghaus’ research to sell radio advertising focusing on the repetitive nature of radios messages. Ebbinghaus’s findings, why and how to use it to build success in your business, next blog.