If you’re familiar with Gallup’s Strengths Finder, you know individual’s grow by focusing on their strengths.
The same is true with companies.
In Playing to Win: How Strategy Really Works, A.G. Lafley and Roger Martin dedicate an entire chapter to the importance of Step 4 of the Strategy Cascade: What Capabilities Must be in Place, and why it’s critical when making acquisitions.
Which Capabilities Must We Have?
In Is Your Business Strategy Built to Win?, Strategy – How to Win? we shared two ways to win: cost leadership and differentiation.
Low cost and differentiation may seem like simple concepts, yet they are very powerful way to keep companies honest about their strategies.
Clayt Daley, then P&G CFO in 2009, shared three relevant criteria for any acquisition P&G had:
The first two are specific to P&G and help explain their reasons for acquiring Gillette. Number #3 is valid for any company considering acquisitions. Many fail to understand the value of Strategy, knowing your core capabilities, and how they distinguish your strategy from your competitors.
The first 3 steps in the Strategy Cascade challenge you. To craft a Winning Strategy, remember what strategy is, “strategy is an integrated set of choices that uniquely positions the firm in its industry so as to create sustainable advantage and superior value relative to the competition.”
Five Strategy Steps are Integrated
Integrated means all 5 steps need to be brought together into the whole. They are interdependent upon each other.
When your core capabilities are not a complimentary component with your Winning Aspiration, Where to Play, How to Win, and Management Systems, your strategy will be dysfunctional.
My customer is clear on their core capabilities. SWT and SWOT help identify core capabilities. You should also know what capabilities you need to develop to attain your Winning Aspiration.
How well does your business know these 5 key steps to Strategy? Are you clear on each step in the process?
Remember the result of having your strategy right is Top Line Revenue Growth. (Read Four Decision Growth Tools – Strategy Yields Top Line Revenue Growth, and Growth Tools – Strategy for Top Line Revenue Growth
If you’re not exceeding your industry standards in growth year over year, you’re falling behind.
Have a weakness in your strategy? Ask for help: dwick@positioningsystems.com
To build an enduring great organization, requires disciplined people, disciplined thought, disciplined action, to produce superior results, and make a distinctive impact in the world.
Discipline sustains momentum, over a long period of time, laying the foundations for lasting endurance.
A winning habit starts with 3 Strategic Disciplines: Priority, Metrics and Meeting Rhythms. Forecasting, accountability, individual, and team performance improve dramatically.
Meeting Rhythms achieve a disciplined focus on performance metrics to drive growth.
Let Positioning Systems help your business achieve these outcomes on the Four most Important Decisions your business faces:
DECISION |
RESULT/OUTCOME |
PEOPLE |
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STRATEGY |
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EXECUTION |
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CASH |
Positioning Systems helps mid-sized ($5M - $250M) business Scale-UP. We align your business to focus on Your One Thing! Contact dwick@positioningsystems.com to Scale Up your business! Take our Four Decisions Needs Assessment to discover how your business measures against other Scaled Up companies. We’ll contact you.
As Playing to Win: How Strategy Really Works shares there is no perfect strategy—no algorithm that can guarantee sustainable competitive advantage. There are signals your company has a particularly worrisome strategy. Next blog six of the most common strategy traps and five strategic questions to create and sustain a lasting competitive advantage.