Chris Yeh, co-author of Blitzscaling: The Lightning-fast path to Building Massively Valuable Companies, defines Blitzscaling as: The Pursuit of rapid growth by prioritizing speed over efficiency in the face of uncertainty.
Yeh shared a Case Study, at the Denver ScaleUp Summit ,from May of 2002:
Google at the time was just getting started, with revenue of $19M. By comparison, AOL first quarter revenues were $9.8 Billion alone.
You can see the numbers Yeh shared on how Google grew from its relationship with AOL and others as it began to gain traction on its journey to become the largest search engine on the Internet.
Because some of the growth factors for Blitzscaling include big market, and massive distribution, it may not directly affect or be relevant to your market or strategy.
There are some major factors to consider, including the risk involved.
Blitzscaling
Yeh shared the stages of Blitzscaling (see graph) explaining the toughest is Village stage. There are a number of risks involved to Blitzscaling, including Piracy as well as ethical issues. The challenges UBER faced with their previous CEO is an example of the ethical challenges a Blitzscaling business faces.
You’ll find 7 Counterintuitive Rules for Growing Your Business Super-Fast here and 9 Counter Intuitive Rules of Blitzscaling on this article on Linked In.
Here are the 7 Yeh shared at the Denver Scale Up Growth Summit;
Are any of these ideas relevant to your business?
Review the Growth Factors for Blitzscaling.
Chances are the mid-size business you created or work for, doesn’t require Blitzscaling to the degree it was required to grow, Google, Amazon, Facebook, Tesla or Airbnb. Yet the reality is speed and uncertainty are the new normal.
Every business today is faced with Disruptive Innovation. It’s important to recognize what this trend is. Be prepared to throw out old practices that are unproductive in today’s dynamic environment.
Check out BLITZSCALING: THE ULTIMATE GUIDE TO STARTUP GROWTH AND SCALING for a more in-depth look.
Speed and uncertainty Demand Strategic Discipline.
Positioning Systems is obsessively driven to improve your business and your teams execution. 3 Strategic Disciplines: Priority, Metrics and Meeting Rhythms help your business dramatically improve your forecasting, individual and team performance to create alignment. It empowers your team to achieve accelerated growth.
As an Execution Decision, Strategic Discipline increases your Profitability.
Positioning Systems helps your business achieve these outcomes on the Four most Important Decisions your business faces:
DECISION |
RESULT/OUTCOME |
PEOPLE |
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STRATEGY |
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EXECUTION |
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CASH |
We help your business achieve Execution Excellence.
Positioning Systems helps mid-sized ($5M - $250M) business Scale-UP. We align your business to focus on Your One Thing! To achieve growth, you need to evolve in today’s rapidly changing economic environment. Have you been avoiding a conversation on how you can successfully grow your business? Contact dwick@positioningsystems.com to Scale Up your business! Take our Four Decisions Needs Assessment to discover how your business measures against other Scaled Up companies. We’ll contact you.
The picture of Dandapani, our next presenter at the Denver Scale-Up Summit certainly rose eyebrows. Yet this Hindu priest, self-development speaker, and entrepreneur shares insights on how to manifest your goals through investing in focused energy. We’ll share his insights next blog.