Your sales performance is dramatically affected by buyer indecision. Anywhere between 40 percent and 60 percent of deals today end up stalled in “no decision” limbo.
The Jolt Effect research discovered High Performers use four techniques to conquer buyer indecision.
J. Judge the indecision,To review the JOLT Effect, watch co-author Ted McKenna's 2:40 explanation.
Whether you believe great salespeople are born or developed, there are two options to improve your organization’s ability to overcome customer indecision: Hire JOLT-ready reps or develop JOLT skills in your existing sales team.
Hire JOLT-Capable Sales Reps
The Jolt Effect dedicates a full chapter to building a JOLT–capable sales force. Since the JOLT Effect only discovered this pattern of indecision by observing and analyzing recent research, it’s likely you have JOLT-effective salespeople already on your staff.
Observe your effective JOLT salespeople. Figure out what experiences or credentials they have in common. Their performance can differ by behavior. One rep may be superior at limiting exploration, yet poor at judging indecision. High performers can improve through training as well. Until the JOLT effect studied the patterns, there were no means to identify these four techniques.
Indecision is solved only when the sales rep properly manages perceived pain, pushing past inaction, and reducing fear of action.
This teaches us two things to look for in hiring and developing JOLT behavior:
Start by pressure testing assumptions about the job profile. Is your organization screening for the right skills and experiences in candidates?
Do consider candidates who are non-salespeople as options. Where might those candidates be found for your business? When I was in radio sales I constantly recruited. A waiter or waitress might be an ideal candidate to give your business card and recommend they contact you.
The JOLT Effect suggested internal ideas for good candidates including customer service staff, or outside your business, consider customers who have already purchased your product or service.
Past sales performance might be considered good candidates since they have a track record. Go to www.jolteffect.com, to download their Interview Guide for JOLT Effect skills.
Develop JOLT Skill Sellers
JOLT sales skills are not foreign. We’ve all offered recommendations, whether it be a restaurant or possibly an automotive repair shop. A professional salesperson might however feel foreign in reversing their trend of increasing buyer fear and overcoming the status quo. They’ve most likely been using this tool for some time.
Without JOLT methods you can continue to expect losing would-be wins due to indecision or fear of failure.
Sales management is a critical factor in training. The JOLT effect recommends focusing on average sales performers versus your best and worst salespeople. Average performers are more likely to have “happy ears” and get too excited by a buyer who appears ready to buy. Role-playing and the Coaching Guide (download here) The JOLT Effect offers are tools sales managers can use to test their team’s ability to overcome indecision. Sales managers may need to get creative on developing measures to “take risk off the table” to offer their team methods to overcome buyers’ fear of failure.
To create an environment where everyone is inspired to give their best, contact Positioning Systems today to schedule a free exploratory meeting.
Growth demands Strategic Discipline.
70% of Americans are overweight.
Building an enduring great organization requires disciplined people, disciplined thought, disciplined action, superior results, producing a distinctive impact on the world.
A winning habit starts with 3 Strategic Disciplines: Priority, Metrics, and Meeting Rhythms. Forecasting, accountability, individual, and team performance improve dramatically.
Meeting Rhythms achieve a disciplined focus on performance metrics to drive growth.
Let Positioning Systems help your business achieve these outcomes on the Four most Important Decisions your business faces:
DECISION |
RESULT/OUTCOME |
PEOPLE |
|
STRATEGY |
|
EXECUTION |
|
CASH |
Positioning Systems helps mid-sized ($5M - $500M+) businesses Scale-UP. We align your business to focus on Your One Thing! Contact dwick@positioningsystems.com to Scale Up your business! Take our Four Decisions Needs Assessment to discover how your business measures against other Scaled Up companies. We’ll contact you.
NEXT BLOG – The Comfort Crisis